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What is a matching gift

Exploring the Benefits and Conditions of Matching Gifts

I. What is a Matching Gift?

  • Definition: A matching gift refers to a charitable contribution made by a corporation or employer that matches the donation made by an employee or individual to an eligible nonprofit organization.
  • Purpose: To encourage and amplify individual philanthropy, fostering a greater impact on the causes individuals care about.

II. Benefits of Matching Gifts:

  1. Doubling the Impact:

    • Corporations or employers match the donations made by their employees, effectively doubling the contribution.
    • Donors can have a more significant impact on their chosen nonprofit organization without spending additional funds.
  2. Employee Engagement and Satisfaction:

    • Matching gift programs demonstrate a company's commitment to social responsibility, leading to increased employee morale and loyalty.
    • Employees feel empowered and motivated, knowing their donations are being supported and recognized by their employer.
  3. Strengthening Nonprofit Organizations:

    • Matching gifts provide vital
Title: How to Successfully Ask for a Matching Gift in the US: A Comprehensive Guide Meta Tag Description: Learn expert strategies to effectively request for a matching gift in the US, maximizing your fundraising efforts. Discover key tips, techniques, and best practices to ensure a successful outcome. Introduction: Asking for a matching gift is an essential part of fundraising in the United States. A matching gift program allows donors to double or even triple their contributions, greatly benefiting non-profit organizations. However, effectively requesting a matching gift requires a strategic approach. In this comprehensive guide, we will explore expert techniques, tips, and best practices to help you successfully ask for a matching gift in the US. 1. Research Matching Gift Programs: Before reaching out to potential donors, it is crucial to research which companies offer matching gift programs. Start by exploring corporate websites, searching online directories, or utilizing matching gift databases such as Double the Donation. Identify companies that align with your cause and have a history of supporting charitable organizations. 2. Educate Your Donors: Once you have identified potential matching gift companies, it is important to educate your donors about the benefits of matching gifts. Many individuals may not be aware of their employer's matching gift program or the impact it can have on their donation. Clearly communicate the

How does gift matching work?

Donation matching is a corporate giving initiative in which an employer matches their employee's contribution to a specific cause, increasing the gift. For example, if a Kindful employee donates $50 to a local organization, the matching gift would be Kindful's additional donation of $50.

How do you promote a matching grant?

If you have a match on your campaign and want to drive donations, here's a few email heading ideas you can consider:
  1. You Can Make Double The Impact For [Insert Cause]
  2. Only X Days Left To Double Your Impact.
  3. Today, Every Dollar Will Be Doubled.
  4. Donate Once, Make Twice The Impact.

How do you announce a matching gift?

Keep Your Message Short and Sweet It begins with a single sentence describing the nonprofit's mission, a bolded sentence introducing the match amount and how it'll help meet that mission, and a final sentence asking for the donation with a reminder that there will be a match.

What is the difference between a challenge grant and a matching grant?

A challenge campaign is just what it sounds like: A 'challenge' is given to donors to raise a certain amount of money by a certain amount of time. If the challenge is complete, there is typically a matching donor(s) that will then match the gifts raised – either dollar for dollar or at a certain percentage point.

How do I set up a matching gift program?

Step 1: An individual donates to your nonprofit. Step 2: Using a search tool, they check their eligibility for their employer's program. Step 3: If eligible, they submit a request for a match to their employer. Step 4: The company reviews the request and confirms the gift with your nonprofit.

What is the power of matching gifts?

Embracing the concept of matching gifts not only benefits your nonprofit financially but also empowers your donors to make an even greater impact. By sending a thoughtful follow-up email and utilizing platforms like Double the Donation, you create a pathway for donors to engage more deeply with your cause.

Frequently Asked Questions

What is matched giving?

Matched Giving is when an organisation (normally a company) matches the amount of fundraising an employee does for another organisation (normally a charity). The fundraising of the individual, or indeed a group of individuals is matched from the company's own resource up to a pre-determined level.

What is the impact of matching gifts?

Nonprofits benefit from matching gifts because they receive an additional donation for the work of soliciting one, allowing them to elevate their revenue potential with ease.

What is a matching gift pledge?

Rather than having individual donors request matches from their employers, during a challenge, a major donor or corporate partner pledges to match donations during a set time frame. For example, they could pledge to match every dollar donated up to $20,000 at a 1:1 ratio for the weekend.

Do you acknowledge matching gifts?

When a matching gift claim is paid, you may want to send two letters to acknowledge the receipt of the payment: a letter to the individual who made the original gift and a letter to the organization who made the matching gift payment.

How do you announce a matching donation?

Here are some examples: “Every contribution you make to [Org Name] before December 31 is matched dollar for dollar, so donate now to double your gift!” “Just 5 days left to donate and have your gift matched…” Promote, Promote, Promote (and Remind)!

Who gets credit for a matching gift?

Who gets credit for the matching gift? While your donor applied for the match, the matching gift company made the gift. Therefore, the company should receive the credit for the matching amount. Your donor should only receive credit for the original amount they donated.

What is a matching gift policy?

Donation matching is a corporate giving initiative in which an employer matches their employee's contribution to a specific cause, increasing the gift. For example, if a Kindful employee donates $50 to a local organization, the matching gift would be Kindful's additional donation of $50.

How do you ask a donor for a matching gift?

5 Ways to Motivate Donors with Matching Gifts
  1. Illustrate your donors' impact. In your campaign message, outline the good work you've done with the money you raised in a previous campaign.
  2. Try a limited-time offer.
  3. Increase your ask amounts.
  4. Remind donors of corporate matching gifts.
  5. Give your donors a voice.

How do corporate matching gifts work?

When an employee makes a donation, they'll request a matching gift from their employer. The employer then makes their own donation to the nonprofit. Companies usually match donations at a 1:1 ratio, but some will match at a 2:1, 3:1, or even a 4:1 ratio.

FAQ

How do you thank a donor for a matching gift?
Dear [Donor's Name], We are writing to let you know that we so appreciate your recent matching gift submission on behalf of [Nonprofit]. Donors like you going the extra mile to support our cause allow us to make an even greater difference for our mission.
Is it rude not to acknowledge a gift?
”Thank you” and other expressions of gratitude for receipt of a favor, kindness or gift are appropriate and are the general rule in most countries. Not saying “thank you” in speech or in reply to a mailed gift is certainly a breach of etiquette, and reflects bad manners and poor breeding.
What is a matching gift in fundraising?
Donation matching is a corporate giving initiative in which an employer matches their employee's contribution to a specific cause, increasing the gift. For example, if a Kindful employee donates $50 to a local organization, the matching gift would be Kindful's additional donation of $50.
Why do people match donations?
Nonprofits benefit from matching gifts because they receive an additional donation for the work of soliciting one, allowing them to elevate their revenue potential with ease. However, many organizations continue to underutilize this fundraising opportunity.
What is a matching gift coordinator job description?
Key Responsibilities Maintaining and updating the matching gift information on software such as Double the Donation as necessary. Sending timely acknowledgments to individual donors and matching gift companies. Maintaining the matching gift section on the fundraising pages of the website.
How do I start a matching gift program?
Establishing Matching Gift Guidelines
  1. Identify minimum and maximum donation amounts. Most companies that establish matching gift programs also enact annual thresholds for their employees who participate.
  2. Decide on a matching gift ratio.
  3. Determine qualifying nonprofits and employees.
  4. Set a match request deadline.
Do matching gifts increase donations?
In fact, 84% of donors say they're more likely to donate if a match is offered. Generous employees also look good for overall company branding. Microsoft, for instance, can boast that its employees have raised over $1 billion dollars for charity since the inception of its giving program.
What is the role of a gift processing specialist?
Job Description The Gift Processing Specialist is responsible for the recording and processing of contributions and ensuring all gifts are promptly and accurately entered, receipted, and acknowledged.
How does a matching gift work?
Corporate matching gifts are a type of philanthropy in which companies financially match donations that their employees make to nonprofit organizations. When an employee makes a donation, they'll request a matching gift from their employer. The employer then makes their own donation to the nonprofit.

What is a matching gift

Are matching donations tax deductible? Are corporate donation-matching gifts tax deductible? Yes. Corporate matching gift donations, like independent donations, are tax deductible and follow the same tax deduction rules for donations to eligible organizations.
How do you ask a company to match donations? Typically, companies only need a receipt as proof of contribution and a single form requesting that they match the donation. Provide these (and any other required materials) promptly to the appropriate personnel at your company, likely the Human Resources department or Corporate Social Responsibility (CSR) team.
What is the ratio for matching gifts? When an employee makes a donation, they'll request a matching gift from their employer. The employer then makes their own donation to the nonprofit. Companies usually match donations at a 1:1 ratio, but some will match at a 2:1, 3:1, or even a 4:1 ratio.
How does donation matching work? What Is Donation Matching? Donation matching is a corporate giving initiative in which an employer matches their employee's contribution to a specific cause, increasing the gift. For example, if a Kindful employee donates $50 to a local organization, the matching gift would be Kindful's additional donation of $50.
What is the dollar for dollar match for donations? 1:1 ratio This is the rate at which a company will match each donation. For example, most companies will match at a 1:1 ratio (i.e., a dollar-for-dollar rate). Other companies may go lower or higher, typically anywhere from . 5:1 to 3:1.
How do I start a donation matching program? Establishing Matching Gift Guidelines
  1. Identify minimum and maximum donation amounts. Most companies that establish matching gift programs also enact annual thresholds for their employees who participate.
  2. Decide on a matching gift ratio.
  3. Determine qualifying nonprofits and employees.
  4. Set a match request deadline.
How to do matching donations? Corporate matching gifts are a type of philanthropy in which companies financially match donations that their employees make to nonprofit organizations. When an employee makes a donation, they'll request a matching gift from their employer. The employer then makes their own donation to the nonprofit.
How does a donor match work? For each organ, the matching program sets the order of people to receive transplant offers. The rankings are based on objective factors. Each organ type has its own criteria, but common factors are listed below. After running the match, the OPO contacts the transplant team caring for the top-ranked patient.
How does a matching gift campaing work Oct 3, 2023 — A major donor-matching gift campaign is a powerful fundraising initiative that leverages the support of one or more major donors to amplify 
  • Are charity matches legitimate?
    • Some charity matching campaigns are legitimate, while others may be little more than marketing spin. CharityWatch advises donors to not use the promise that your donation will be matched as your primary determining factor for deciding whether or not to make a donation.
  • How do corporate matching programs work?
    • Corporate matching gifts are a type of philanthropy in which companies financially match donations that their employees make to nonprofit organizations. When an employee makes a donation, they'll request a matching gift from their employer. The employer then makes their own donation to the nonprofit.
  • What is matching gift
    • Donation matching allows your organization to multiply your donors' contributions by identifying matching gift opportunities. Here's how to get started.
  • Are corporate matching gifts tax deductible?
    • Are corporate donation-matching gifts tax deductible? Yes. Corporate matching gift donations, like independent donations, are tax deductible and follow the same tax deduction rules for donations to eligible organizations.
  • How are donations matched?
    • Donation matching is a corporate giving initiative in which companies match their employees' charitable donations. When an employee donates to a nonprofit, they'll submit a request to their employer. Then, the company will then make its own donation to the same organization.
  • Why do matching gifts work?
    • Nonprofits benefit from matching gifts because they receive an additional donation for the work of soliciting one, allowing them to elevate their revenue potential with ease. However, many organizations continue to underutilize this fundraising opportunity.
  • How does givematch work?
    • It's just three simple steps: Make your donation. Share your personal link with your friends. You'll double your donation when you get 2 friends to donate via your personal link.
  • What does a match mean in fundraising?
    • What Is Donation Matching? Donation matching is a corporate giving initiative in which an employer matches their employee's contribution to a specific cause, increasing the gift. For example, if a Kindful employee donates $50 to a local organization, the matching gift would be Kindful's additional donation of $50.
  • How does matching gift work
    • Matching gifts are a type of giving program that is set up by companies and corporations as an employee benefit. After an employee donates to a nonprofit, they